Greenlakes State Park Brand Identity
Kateri Gemperlein-Schirm π»
Branding
How can we create a new branding system for a place with varying patronage?
The park attracts all ages, people from all different backgrounds because of its natural beauty. I wanted to focus on this throughout my design process.
![](https://freight.cargo.site/t/original/i/83dc8be4a347daed83c22f9800f54aefe1ac9d35b347d12be3b73a7e145b98df/Screen-Shot-2020-11-10-at-5.43.56-PM.png)
![](https://freight.cargo.site/t/original/i/dde5c49be8897f50993d76c97949355832f12fa0df33cc0e8de90589b5f80145/Screen-Shot-2020-11-10-at-5.43.31-PM.png)
Digital
Spring 2020
Mixed
![](https://freight.cargo.site/t/original/i/2adf5434d1d4b7faf4c187634116b4fb96ebd6804e6f8210082d1ee50bcf7abb/Screen-Shot-2020-11-10-at-5.42.43-PM.png)
![](https://freight.cargo.site/t/original/i/4cbf2bed2da50ecd1e637a322615ef5fc0753791b8ae3281024cc15d73b0df2f/Screen-Shot-2020-11-10-at-5.43.06-PM.png)
![](https://freight.cargo.site/t/original/i/666b97506350c0e2ed0924489972a73055ec5fe56612f3d82c204e99a8dfc87b/Screen-Shot-2020-11-10-at-5.43.46-PM.png)
![](https://freight.cargo.site/t/original/i/0c240218808af460c46ccb6ada37ab5d4f90d59bea10186ea98be0cc02519cbe/Screen-Shot-2020-11-10-at-5.44.11-PM.png)