Greenlakes State Park Brand Identity

Kateri Gemperlein-Schirm πŸ’»

How can we create a new branding system for a place with varying patronage?

We were asked to pick a location of significance to us and rebrand it. Our professor encouraged us to experiment with type and color. I chose Greenlakes State Park located in Syracuse, New York. It’s a large park with miles of running trails and crystal clear lakes. I went there pretty much everyday in my undergrad.

The park attracts all ages, people from all different backgrounds because of its natural beauty. I wanted to focus on this throughout my design process.


Spring 2020