Grad Studio I
Orange All-Over(alls)™ is the branding framework for a reworked pair of overalls embroidered with orange fruit stickers. The end result is documented online at savecitrus.xyz ︎︎︎
For this project, I thrifted a pair of vintage Madewell workwear overalls from Boomerangs in Central Square, Cambridge. The sturdy corduroy material lent itself well to image-heavy embroidery. Over the course of a few weeks, I researched citrus sticker designs from around the world and handstiched them onto the pants. Using HTML and CSS, I created a website to serve as an imaginary ecommerce platform for the pants. The website intends to bring attention to the global threat posed by citrus greening.