Graduate Graphic Design Boston University

Symbols of the Tokyo Olympics

Sophie Lindemann https://www.sophielindemann.com/ 

Pretty Insides


What connotations does the color pink have in our society? All the research I found was linked to childhood toys, beauty, luxury, and general “girly” things. But what if the color pink instead had a more positive meaning?

What if we taught out kids, both boys and girls the beauty of thier body from the inside rather than the importance of their external beauty?

Introducing “Pretty Insides” a toy to teach children the importance of health and interal beauty.

Toy has a scannable QR code on the tag, which links to a website for children to learn what each organ does, and how to “keep it  pretty.”

Website: https://prettyinsides.cargo.site/   


 To see more of the project in greater detail: https://www.sophielindemann.com/ 


Fall 2020


All 50 final poster iterations, in card form. 
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