Color Story | Orange
For this project we were asked to pick a color of our choice and after lots of research, come up with a theme or idea we wanted to focus on, depending on the history and associations we envisioned with the color.
I decided to choose the color orange, and after noticing the strong cultural associations I had between the color and my Hispanic heritage, I wanted to find out what my peers associated with the color as well. Because of this, I decided to make a collaborative archive of the color, where I asked my peers questions about their personal associations through a google survey, and proceeded to create a personalized spread with their answers, all held within a booklet. It was very interesting to see the wide range of associations and connections they drew between the color and their unique life experiences.
You can check out more of ‘The Orange Files’ through the website I created for it: https://racramartinez.wixsite.com/theorangefiles